Gauge Chart

Email Open Rate

Marketing campaign metric with pink engagement theme

Output
Email Open Rate
Python
import matplotlib.pyplot as plt
from matplotlib.patches import Wedge, Circle, Polygon
import numpy as np

open_rate = 24.5
max_rate = 50
value = (open_rate / max_rate) * 100

bg_color = '#ffffff'
track_color = '#f3f4f6'
arc_color = '#F527B0'
text_color = '#1f2937'
dim_color = '#9ca3af'

start_angle, end_angle = -30, 210
sweep = end_angle - start_angle

fig, ax = plt.subplots(figsize=(10, 8), facecolor=bg_color)
ax.set_facecolor(bg_color)
ax.set_xlim(-1.4, 1.4)
ax.set_ylim(-0.5, 1.4)
ax.set_aspect('equal')
ax.axis('off')

ax.add_patch(Wedge((0.01, -0.01), 1.0, start_angle, end_angle, width=0.15, facecolor='#000000', edgecolor='none', alpha=0.03))
ax.add_patch(Wedge((0, 0), 1.0, start_angle, end_angle, width=0.15, facecolor=track_color, edgecolor='none'))

bench_pct = 20 / max_rate
bench_ang = np.radians(end_angle - bench_pct * sweep)
ax.plot([0.86*np.cos(bench_ang), 1.02*np.cos(bench_ang)], [0.86*np.sin(bench_ang), 1.02*np.sin(bench_ang)], color='#d1d5db', linewidth=2, linestyle='--')

value_pct = value / 100
value_angle = start_angle + (1 - value_pct) * sweep
for r_off, w_off, alpha in [(0.03, 0.04, 0.15), (0.015, 0.02, 0.35), (0, 0, 0.95)]:
    ax.add_patch(Wedge((0, 0), 1.0 + r_off, value_angle, end_angle, width=0.15 + w_off, facecolor=arc_color, edgecolor='none', alpha=alpha))

for i in range(6):
    pct = i / 5
    angle = np.radians(end_angle - pct * sweep)
    ax.plot([0.87*np.cos(angle), 0.80*np.cos(angle)], [0.87*np.sin(angle), 0.80*np.sin(angle)], color='#d1d5db', linewidth=2)
    ax.text(0.72*np.cos(angle), 0.72*np.sin(angle), f'{int(pct*max_rate)}%', fontsize=10, color=dim_color, ha='center', va='center')

needle_angle = np.radians(end_angle - value_pct * sweep)
nx, ny = 0.62 * np.cos(needle_angle), 0.62 * np.sin(needle_angle)
perp = needle_angle + np.pi/2
bx1, by1 = 0.035 * np.cos(perp), 0.035 * np.sin(perp)

ax.add_patch(Polygon([(nx+0.01, ny-0.01), (bx1+0.01, by1-0.01), (-bx1+0.01, -by1-0.01)], facecolor='#000000', edgecolor='none', alpha=0.1))
ax.add_patch(Polygon([(nx, ny), (bx1, by1), (-bx1, -by1)], facecolor=text_color, edgecolor='none'))

ax.add_patch(Circle((0.01, -0.01), 0.09, facecolor='#000000', edgecolor='none', alpha=0.08))
for r, c, a in [(0.10, arc_color, 0.2), (0.08, '#ffffff', 1), (0.06, arc_color, 0.9)]:
    ax.add_patch(Circle((0, 0), r, facecolor=c, edgecolor='none', alpha=a))

ax.text(0, -0.22, f'{open_rate}%', fontsize=50, fontweight='bold', color=text_color, ha='center', va='center')
ax.text(0, -0.40, 'OPEN RATE', fontsize=13, color=dim_color, ha='center', va='center', fontweight='500')
ax.text(0, -0.56, '+4.5% vs benchmark', fontsize=12, color=arc_color, ha='center', va='center', fontweight='600')
ax.text(0, 1.22, 'Email Campaign', fontsize=18, fontweight='bold', color=text_color, ha='center', va='center')

plt.tight_layout()
plt.show()
Library

Matplotlib

Category

Part-to-Whole

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