Treemap

Marketing Spend Distribution

Light-themed treemap showing marketing budget allocation across different channels and campaigns.

Output
Marketing Spend Distribution
Python
import matplotlib.pyplot as plt
import squarify
import numpy as np

# Marketing spend (in thousands)
labels = ['Digital Ads', 'Content Marketing', 'Events', 'Influencers',
          'SEO/SEM', 'Email', 'Social Media', 'PR', 'Sponsorships']
sizes = [450, 180, 220, 165, 285, 95, 140, 85, 120]
total = sum(sizes)

# CLAUDE.md colors
colors = ['#276CF5', '#6CF527', '#F5B027', '#F5276C', '#5314E6',
          '#27D3F5', '#F54927', '#27F5B0', '#C82909']

fig, ax = plt.subplots(figsize=(12, 8), facecolor='#ffffff')
ax.set_facecolor('#ffffff')

pct = [s/total*100 for s in sizes]
squarify.plot(sizes=sizes, 
              label=[f'{l}\n${s}K ({p:.1f}%)' for l, s, p in zip(labels, sizes, pct)],
              color=colors, alpha=0.9, ax=ax,
              text_kwargs={'fontsize': 10, 'color': 'white', 'fontweight': 'bold'})

ax.axis('off')
ax.set_title(f'Marketing Budget Allocation - ${total/1000:.2f}M Total', 
             fontsize=18, color='#1f2937', fontweight='bold', pad=20)

plt.tight_layout()
plt.show()
Library

Matplotlib

Category

Part-to-Whole

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