Social Media Platform Similarity Light

import matplotlib.pyplot as plt
import numpy as np
from scipy.cluster.hierarchy import dendrogram, linkage, set_link_color_palette

np.random.seed(258)

platforms = ['Instagram', 'TikTok', 'YouTube', 'Twitter/X', 'Facebook',
             'LinkedIn', 'Pinterest', 'Snapchat', 'Reddit', 'Discord', 'Twitch']

features = np.random.rand(len(platforms), 7) * 100
Z = linkage(features, method='ward')

fig, ax = plt.subplots(figsize=(13, 7), facecolor='#ffffff')
ax.set_facecolor('#ffffff')

set_link_color_palette(['#F527B0', '#27D3F5', '#6CF527', '#F5B027', '#4927F5'])

dn = dendrogram(Z, labels=platforms, leaf_rotation=40, leaf_font_size=11,
                color_threshold=0.6*max(Z[:,2]), above_threshold_color='#d1d5db', ax=ax)

ax.set_title('Social Media Platform Feature Clustering', fontsize=15, 
             color='#1f2937', fontweight='bold', pad=18)
ax.set_xlabel('Platform', fontsize=11, color='#374151')
ax.set_ylabel('Feature Distance', fontsize=11, color='#374151')

ax.tick_params(axis='both', colors='#374151', labelsize=10)
ax.spines['top'].set_visible(False)
ax.spines['right'].set_visible(False)
ax.spines['left'].set_color('#e5e7eb')
ax.spines['bottom'].set_color('#e5e7eb')
ax.yaxis.grid(True, color='#f3f4f6', linewidth=0.5)

plt.tight_layout()
plt.show()