Social Media Reach Heatmap

import matplotlib.pyplot as plt
import numpy as np
from matplotlib.colors import LinearSegmentedColormap
from matplotlib.patches import FancyBboxPatch

fig, ax = plt.subplots(figsize=(12, 8), facecolor='#ffffff')
ax.set_facecolor('#ffffff')

np.random.seed(42)
platforms = ['Twitter', 'Instagram', 'LinkedIn', 'TikTok', 'YouTube']
content_types = ['Video', 'Image', 'Text', 'Story', 'Live']
reach = np.random.randint(1000, 50000, (len(platforms), len(content_types)))

colors = ['#1e293b', '#581c87', '#9333ea', '#c084fc', '#e9d5ff']
cmap = LinearSegmentedColormap.from_list('social', colors, N=256)

cell_w, cell_h = 0.88, 0.82
for i in range(len(platforms)):
    for j in range(len(content_types)):
        val = reach[i, j]
        rect = FancyBboxPatch((j - cell_w/2, i - cell_h/2), cell_w, cell_h,
                               boxstyle="round,pad=0.02,rounding_size=0.12",
                               facecolor=cmap(val/50000), edgecolor='#e2e8f0', linewidth=1.5)
        ax.add_patch(rect)
        ax.text(j, i, f'{val//1000}K', ha='center', va='center', color='#1e293b', fontsize=10, fontweight='bold')

ax.set_xlim(-0.5, len(content_types)-0.5)
ax.set_ylim(-0.5, len(platforms)-0.5)
ax.set_aspect('equal')
ax.invert_yaxis()
ax.set_xticks(range(len(content_types)))
ax.set_yticks(range(len(platforms)))
ax.set_xticklabels(content_types, color='#64748b', fontsize=10, fontweight='500')
ax.set_yticklabels(platforms, color='#1e293b', fontsize=11, fontweight='500')

sm = plt.cm.ScalarMappable(cmap=cmap, norm=plt.Normalize(0, 50000))
cbar = plt.colorbar(sm, ax=ax, shrink=0.8, pad=0.02)
cbar.set_label('Reach', color='#1e293b', fontsize=11)
cbar.outline.set_edgecolor('#e2e8f0')
plt.setp(plt.getp(cbar.ax.axes, 'yticklabels'), color='#64748b')

for spine in ax.spines.values(): spine.set_visible(False)
ax.tick_params(length=0)
ax.set_title('Social Media Reach by Content Type', fontsize=18, color='#1e293b', fontweight='bold', pad=20)
plt.tight_layout()
plt.show()