Subscription Revenue Lifecycle

import matplotlib.pyplot as plt
import numpy as np
from matplotlib.patches import Patch

categories = ['Trial\nSignups', 'Trial\nDropoff', 'Paid\nConversion', 'Month 1\nChurn', 
              'Month 3\nChurn', 'Upgrades', 'Annual\nRenewal', 'Active\nSubscribers']
values = [0, -4200, 0, -380, -290, 420, 0, 0]

initial = 10000
running_total = initial
bottoms, heights, colors = [], [], []

for i, (cat, val) in enumerate(zip(categories, values)):
    if 'Trial\nSignups' in cat:
        bottoms.append(0)
        heights.append(initial)
        colors.append('#27D3F5')
    elif 'Paid\nConversion' in cat:
        bottoms.append(0)
        heights.append(running_total)
        colors.append('#F5B027')
    elif 'Annual\nRenewal' in cat:
        bottoms.append(0)
        heights.append(running_total)
        colors.append('#4927F5')
    elif 'Active' in cat:
        bottoms.append(0)
        heights.append(running_total)
        colors.append('#6CF527')
    elif val > 0:
        bottoms.append(running_total)
        heights.append(val)
        colors.append('#27F5B0')
        running_total += val
    else:
        bottoms.append(running_total + val)
        heights.append(abs(val))
        colors.append('#F5276C')
        running_total += val

fig, ax = plt.subplots(figsize=(14, 8), facecolor='#0a0a0f')
ax.set_facecolor('#0a0a0f')

x = np.arange(len(categories))
bars = ax.bar(x, heights, bottom=bottoms, color=colors, width=0.65, edgecolor='#1e293b', linewidth=1)

display_vals = [10000, -4200, 5800, -380, -290, 420, 5550, 5550]
for i, (bar, val, bot, height) in enumerate(zip(bars, display_vals, bottoms, heights)):
    y_pos = bot + height / 2
    if height > 2000:
        label = f"{height:,}"
        ax.text(bar.get_x() + bar.get_width()/2, y_pos, label, ha='center', va='center', 
                fontsize=10, fontweight='bold', color='#0a0a0f')
    else:
        label = f"{val:+,}" if i not in [0, 2, 6, 7] else f"{height:,}"
        ax.text(bar.get_x() + bar.get_width()/2, y_pos, label, ha='center', va='center', 
                fontsize=9, fontweight='bold', color='white')

ax.set_xlim(-0.6, len(categories) - 0.4)
ax.set_ylim(0, initial * 1.1)
ax.set_xticks(x)
ax.set_xticklabels(categories, fontsize=9, color='#e2e8f0')
ax.set_ylabel('Subscribers', fontsize=12, color='#e2e8f0', fontweight='500')
ax.set_title('Subscription Funnel: Trial to Active Subscriber', fontsize=16, color='white', fontweight='bold', pad=20)
ax.tick_params(axis='y', colors='#e2e8f0', labelsize=10)
ax.yaxis.grid(True, linestyle='--', alpha=0.3, color='#334155')
ax.set_axisbelow(True)
for spine in ax.spines.values():
    spine.set_color('#334155')

conversion = (5550 / 10000) * 100
ax.annotate(f'Overall Conversion: {conversion:.1f}%', xy=(0.98, 0.95), xycoords='axes fraction',
            fontsize=11, color='#6CF527', ha='right', fontweight='bold',
            bbox=dict(boxstyle='round,pad=0.4', facecolor='#1e293b', edgecolor='#6CF527', alpha=0.9))

legend_elements = [Patch(facecolor='#27D3F5', label='Trials'), Patch(facecolor='#F5276C', label='Churn'),
                   Patch(facecolor='#27F5B0', label='Upgrades'), Patch(facecolor='#6CF527', label='Active')]
ax.legend(handles=legend_elements, loc='upper left', bbox_to_anchor=(0, -0.1), ncol=4, fontsize=9,
          facecolor='#1e293b', edgecolor='#334155', labelcolor='white')

plt.tight_layout()
plt.subplots_adjust(bottom=0.15)
plt.show()